At DAMFI, we recognize that a successful culture of food safety and quality can only be achieved by following safe work practices and procedures to produce a product that is healthy and safe for consumers and meets their needs and expectations by complying to all relevant laws and regulations in food safety and systematically training our employees in that field. Our commitment to providing sufficient resources to manage and maintain quality management systems, food safety, environment, occupational health and safety has earned us the British Retail Consortium Certificate (BRCS) with rating grade of AA for meeting the requirements of Global Standard for Food Safety.
In October 2020, DAMFI proudly celebrated the launch of Breadway ®, its first registered trademark and range of premium quality bread. DAMFI has gone to great lengths to ensure that Breadway ® is a leap in the field of bakery production, using sourdough technology for the first time in Egypt, in addition to state-of-the art packaging that guarantees the consumer the highest levels of safety, hygiene and product freshness. With a growing fleet of sales trucks and a network of regional distributors, DAMFI continues to widen the distribution of its products both at retail and foodservice level, expanding its coverage to reach almost 10,000 retail outlets nationwide hence making DAMFI products available to a large segment of Egyptian households. Our collaboration with all modern trade customers across Egypt continues to drive our growth, achieving best-in-class visibility of our product range utilizing a dedicated merchandizing team.
January 2020 witnessed the signing ceremony of Dough & More Food Industries financing facility by QNB AL AHLI and partners ICI Holding and TBS Holding. DAMFI’s journey started when a group of the most influential Egyptian investors, TBS Holding and Infinity Capital Investment came together, sharing a common vision and a passion for excellence and innovation. Harnessing their proven experience in industrial development, investment and business management as well as the power of their financial capabilities, the partners together with ANB AL AHLI embarked on financing the construction of DAMFI’s 15,000 sqm state-of-the-art manufacturing facility in 6th October City, fully equipped to produce premium quality baked goods to delight consumers across Egypt and the Middle East.