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DAMFI launches Breadway® in the Egyptian market Oct 2020

DAMFI launches Breadway® in the Egyptian market

In October 2020, DAMFI proudly celebrated the launch of Breadway ®, its first registered trademark and range of premium quality bread. DAMFI has gone to great lengths to ensure that Breadway ® is a leap in the field of bakery production, using sourdough technology for the first time in Egypt, in addition to state-of-the art packaging that guarantees the consumer the highest levels of safety, hygiene and product freshness. With a growing fleet of sales trucks and a network of regional distributors, DAMFI continues to widen the distribution of its products both at retail and foodservice level, expanding its coverage to reach almost 10,000 retail outlets nationwide hence making DAMFI products available to a large segment of Egyptian households. Our collaboration with all modern trade customers across Egypt continues to drive our growth, achieving best-in-class visibility of our product range utilizing a dedicated merchandizing team.

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