At DAMFI, our constant endeavor is to strengthen our presence in the Egyptian food industry and enhance our brand experience not only to meet the requirements of customers but to consistently exceed their expectations with high quality, safe and healthy products and services.
Of course, none of this would mean anything without a modern, state-of-the-art manufacturing facility that yields products in compliance with local & international regulations, enabling us to compete and excel in the industry courtesy of best manufacturing practices, optimization of quality and manufacturing scale.
We believe that DAMFI today is the smartest and most technologically advanced company in the Egyptian packaged bakery business with the potential to become a strong regional player using its sourdough products along with a modern packaging technique designed to safeguard product quality and freshness.
Research and development are at the heart of our operations because we understand the importance of innovation and continuous improvement of our products to sustain DAMFI’s competitiveness and profitability. Rapid changes in consumer demands, emerging technologies and the constant need to optimize product cost, means we always have to adapt.
When our customers are looking to develop their products, we are ready to help. Whether it is meeting customer needs for new products or modifying and developing existing products to meet new needs, our research and development is available to serve the needs of our consumers and customers.
With a growing fleet of sales trucks and a network of regional distributors, we continue to widen the distribution of DAMFI products both at retail and foodservice level. In less than 10 months from the launch of Breadway, we have succeeded to expand our coverage to reach almost 10,000 retail outlets nationwide hence making our products available to a large segment of Egyptian households. Our collaboration with all modern trade customers across Egypt continues to drive our growth, achieving best-in-class visibility of our product range utilizing a dedicated merchandizing team.